蓝色发财车、混乱的巷弄、铁皮屋顶——这些台湾人习以为常的元素，正在韩国社群掀起一股炫风。自 2024 年 NewJeans 的 MV《How Sweet》来台取景后，促成了某种南韩人观看台湾的视角，后续包括知名乐团 hyukoh 主唱兼吉他手吴赫的婚纱照，《机智医生生活》主演演员之一的金大明等，都相继来台取景拍摄，使得「台湾感性（대만감성）」的标签在南韩的讨论度更胜以往，进一步形成了南韩人来台旅行的风潮。

在韩国搜寻引擎网站 Naver 上甚至可以搜出「台北感性街道 5 选」的相关文章，分别列出台北车站补习街、万华、剥皮寮巷弄、永康街、迪化街等地。但，究竟什么是「台湾感性（대만감성）」？此文透过编辑视角，盘点几项韩国人眼中对于「台湾感性」的印象，邀请大家透过不同的视角认识别人眼中的台湾，也许我们习以为常的事物，都有其独特的样貌！

01 清新且充满学生感的调色

从《不能说的秘密》、《那些年我们一起追的女孩》、《我的少女时代》到经典台剧《想见你》。韩国人对台湾的印象，多半始于这些描绘青春的影视剧，借此形塑出一种专属于台湾的时空感——绑着马尾的女孩、雪白的制服、清新的镜头语言、奔驰的背影、赚人热泪的 OST⋯⋯从 2024 年人气女团 NewJeans 来台拍摄的 MV 便可看出，导演采用的色彩及元素，都是彩度偏低、透著蓝光、低对比的清新风格，并且透过铁道、斑马线、柑仔店等符号，强化台湾印象，营造出韩国人心中的「台湾感性」风格。

02 不做作、不整齐、充满魅力的台湾街道

说起「台湾感性（대만감성）」绝不能不提混乱中带点规律，规律中却又自然地呈现会乱的「台湾特色」，这些不经意营造出来的氛围感，也是韩国人眼中台湾感性的重要部分。所谓「台湾感性」中的浪漫成分，就来自道地小吃——地瓜球、芒果冰、阿宗面线，站在街道上与五颜六色的招牌、五颜六色的人行道与分隔线，随便一拍，都很有「台」感。但某种程度上，韩国人眼中的「台」又与台湾人原先的认知不尽相同，它总是带一股清新美好的滤镜，使缺点不再是缺点，反而从中看见完全不同的台湾氛围。过去几年，韩国知名的 IG 名人兼模特儿「Bora Kim」也好几次来台拍摄，在她摄影师男友镜头底下的台湾，从捷运、街道巷弄、西门万年大楼想弄小吃，都充满了和谐的魅力。

除此之外，2024 年底由韩国知名制作人罗 PD 携手喜爱台湾的演员金大明所推出的 YouTube 节目《跟着大明寻味跟去台湾（맛따라멋따라대명이따라대만따라）》中，也可从其自然不做作的 Vlog 中，看出这样乱中有序的台湾特色。

03 充满湿度的气息

充满湿度的气息感是「台湾感性」不可或缺的元素。这点从 hyukoh 主唱兼吉他手吴赫的婚纱照便可看出端倪。台北的天空永远不是亮丽的蓝，而是蒙上一层灰灰濛濛，有点阴雨的氛围感——这个令台北人感到烦躁的天气，在韩国摄影师的镜头下，却呈现出令人意想不到的感性，画面里，只见吴赫身穿西装，搭配着鸭舌帽，黄智敏则以白色蕾丝上衣与裤装，两人轻松穿梭在台北街景中，台北这座城市的气息在画面中瞬间温柔了许多，仿佛披上一层幸福的滤镜，习以为常的阴雨天也显得格外浪漫。

04 电影感的滤镜

比起许多台剧、台湾电影习惯的高彩度、高对比，或者较为混浊的画面与配色，在韩国导演、制作人镜头下的台湾，相较之下，充满了清新的活力与生机。日前，因参与 Netflix 节目《黑白大厨》而为人所知的「学餐名家」李美英来台参加活动，由其担任导演的儿子 NAROO 掌镜拍摄的 Vlog 获得高度的讨论，许多台湾网友直呼：「把台湾拍得太美了吧」、「拍摄能力真强」，可以观察到在 NAROO 镜头下的台湾，充满了戏剧性的电影感，取景、运镜和调色都呈现出截然不同的样貌，蕴含电影感的同时，亦有汲取到韩国人所谓「台湾感性」的调性（朦胧、清新、撞色美），同时也不失 Vlog 亲切、接地气的一面，可以说是近期拍摄台湾的作品中，相当出色的一部。

05 浪漫的复古感

除了清新的学生气息之外，在韩国导演、YouTuber 以及摄影师镜头底下的台湾，总是在其充满氛围感的镜头语言中，呈现出浪漫且复古的氛围，台湾各处的独特地景，甚至是令人感到熟悉的街道，在其镜头下都显得格外的宁静且浪漫。韩国知名 IG 创作者 seosum（서숨）和伴侣 Daihoon An 在 2023 年春天来台拍摄，从画面中，可以看到他们两个身着神似「不能说的秘密」中的学生制服，在淡水老街互动与拍摄，画面微美且令人神往，留下深刻的台湾印象。

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全球有许多享誉国际的设计奖项，例如普立兹克建筑奖 (Pritzker Architecture Prize)、英国皇家建筑师学会奖 (RIBA Awards)、美国建筑师学会金奖 (AIA Awards) 、德国红点设计奖 (Red dot design award) 以及德国 iF 设计奖 (iF Design Award) 等等，每个奖项都有其独特的评选标准与价值观，推动不同层面的设计发展。

身为国际设计奖项的评审之一，我曾担任 iF Design Award 和 FRAME Award 的评审委员，而这次，我也有幸参与 2024 世界建筑节 (World Architecture Festival，简称 WAF) 与世界室内设计节 (Inside World Festival of Interiors，简称 INSIDE) “Small Project of the Year” 的评选过程，我希望透过这篇文章，带你一探 WAF 评选背后的幕后故事。

𝟭｜评审过程从不只是美丽的照片

2024 年 WAF 吸引来自全球 71 个国家的 350 间事务所，其中包括札哈·哈蒂 (Zaha Hadid)、诺曼·福斯特 (Norman Foster)、BIG (Bjarke Ingels Group) 等知名事务所，共计 800 件作品参赛。评选过程首先仔细筛选，缩减至 480 个入围专案。在 WAF，获奖从来不只是因为一张漂亮的照片。评选过程更像是一场马拉松，一场为期三天的现场竞赛，每个入围团队都必须亲自到现场向评审和听众简报，每组有十分钟介绍专案，接着是十分钟与评审的热烈问答环节。没有预录的宣传影片，只有建筑师在现场捍卫自己的理念。

而最关键的是——赢得类别奖项并不是终点。各项类别得奖者会进一步竞逐「年度大奖 (Project of the Year)」，与全球顶尖作品同台较劲。这意味着，Small Project 不仅能与国际知名专案一较高下，更突显设计竞赛的公平性。在这个舞台上，影响力不取决于专案预算的多寡，而是来自设计的深度与理念的强度。无论是大型开发案还是小型空间，每个专案都被赋予同等机会，只要能够展现创意与影响力，都有可能脱颖而出。

这次我有幸与两位业界领袖们并肩评选：

・AJC Architects 的执行长兼设计总监 Michael Heenan，以大胆且永续的澳洲建筑闻名
・Dubbeldam Architecture + Design 的负责人的 Heather Dubbeldam，是加拿大永续建筑与空间叙事的佼佼者

我们并非总是意见一致。有评审着重于技术精准度，有评审关注于永续性，而我，作为来自亚洲的评审，更能理解亚洲地区在建筑设计上的挑战与机会。因此，在评选过程中，我也特别关注如何在全球视角下，确保亚洲的建筑语境与文化脉络能够被完整呈现，不至于让评选过于偏向西方视角。这些观点的碰撞，正是 WAF 评选的强大之处—— 它不只是个人观点，而是一场推动建筑向前发展的严谨讨论。

𝟮｜为什么 Small Project 反而更厉害？

「Small Project of the Year」是个有趣的类别。大型建筑或许能用规模取胜，但微型专案的竞争力来自于对智慧与巧思的极致发挥。当预算、空间或材料受限，反而激发出纯粹的设计思维，证明伟大的建筑不在于规模的大小，而在于创意的深度与所能产生的影响力。

此外，Small Project 提供一个更具包容性的竞赛环境，让来自新兴国家的建筑师，以及规模较精简的建筑事务所，也能在国际舞台上展现实力。特别是在亚洲，许多建筑师较难以接触大规模专案或拥有庞大的客户资源，但透过这样的平台，他们的创意仍然能够被世界看见，与全球顶尖设计人才同场较劲。这正是这类奖项的价值所在——它提供一个公平竞争的机会，让更多独特且具影响力的设计理念得以被发掘与欣赏，甚至改变我们对未来空间的想像。

今年的入围作品令人惊艳：

・新加坡 Formwerkz Architects 的「宁静宠物火化场 (Sanctuary Pet Crematorium)」，一个充满抚慰人心力量的空间，重新定义我们如何与挚爱宠物道别。

・赛普勒斯共和国 Kyriakos Tsolakis Architects 的「国家星象观测站 (National Star Observatory)」，把观星的浪漫与景观完美融合的功能性观景台。

・中国 LIN Architecture 的「混凝土亭 – 泵站 (Concrete Pavilion-Pumping Station)」，抽水站也能变身为公共建筑雕塑。

・日本手冢建筑研究所 (Tezuka Architects) 的「Fushi 日式旅馆」，室内外空间自然融合，兼顾简约与优雅。

最让我印象深刻的是，每个专案都讲述一个强而有力的故事。有些挑战空间的既定类型，重新诠释其可能性；有些则在永续性上下足功夫，善用再生材料与智慧型被动式设计。每个细节都精准到位，因为在小型专案中，细节决定成败。

𝟯｜得奖真的重要吗？

这是一个设计圈永远都会讨论的问题：得到奖项真的那么重要吗？

有人认为好的设计不需要外界认可，它自然会发光发热。也有人相信，奖项能为设计师带来可信度、知名度和机会，尤其对新兴的事务所至关重要。

对我而言，奖项的真正价值不在于捧回奖杯，而在于参与其中的整个过程。提交作品时，建筑师必须反思自己的创作，重新厘清设计理念，思考为什么这个专案值得被看见，并将其置于全球脉络中进行对话。而在评审面前简报，更是一场捍卫设计初衷、磨练叙事能力的绝佳机会。

以今年的得奖者日本手冢建筑研究所（Tezuka Architects）为例，他们已在业界深耕数十年，并不需要再靠奖项证明自己。但他们依然选择参赛，持续挑战自我。对我来说，这才是最重要的——不要自满，不要停下前进的脚步。

最后感想：持续突破极限

担任 WAF/INSIDE 评审，让我想起比建筑更重要的事情：成功不是抵达终点，而是不断追求更高的目标。无论你是建筑师、设计师，或是从事完全不同的领域，这个道理都适用：

・挑战鞭策自我，时时追问「还能不能更好？」
・即使不被要求，也要勇于迎战，成长往往藏在过程之中
・永不停止精进自己的技艺，设计的本质就是持续进化

因为到最后，我总是说：「 敢于梦想不可能，方能创造无限可能。 」

2024 年 WAF 吸引来自全球 71 个国家的 350 间事务所，共计 800 件作品参赛。由 140 位评审组成的专业评审团，从 480 个入围专案中，精选出 44 项 WAF/INSIDE 类别得奖者及年度大奖得主。资料来源：WAF

What’s Behind a Design Award? Inside the Jury Room at WAF 2024

Design awards always have a bit of mystery around them—who really decides the winners? What happens behind the scenes? And does winning even matter?

There are numerous internationally renowned design awards worldwide, such as the Pritzker Architecture Prize, the RIBA Awards, the AIA Gold Medal, the Red Dot Design Award from Germany, and the iF Design Award from Germany. Each of these awards has its own unique evaluation criteria and values, driving the evolution of design across different dimensions.

As one of the judges for international design awards, I have served on the jury for the iF Design Award and the FRAME Award. This time, I am also honored to take part as a jury member for the Small Project of the Year at the World Architecture Festival (WAF) 2024, I got an inside look at the process, the debates, and the drama that unfolds.

There are three big takeaways from my experience:

𝟭｜The Jury Process: More Than Just Pretty Pictures

The 2024 WAF attracted 350 firms including big names like Zaha Hadid, Norman Foster, BIG, and alike from 71 countries worldwide, with a total of 800 submissions. The selection process began with a thorough screening, narrowing the entries down to 480 shortlisted projects*. At WAF, winning isn’t just about having the most stunning project photos. The judging process is a three-day live competition, where architecture is put to the test. Each shortlisted team is flown in to present their project in person. Every team gets 10 minutes to present, followed by 10 minutes of intense Q&A. No pre-recorded sales pitches—just architects defending their ideas in real-time.

And here’s the kicker—winning your category isn’t the final stop. If you take home a category win, you’re entered into the Project of the Year competition, where the best of the best battle it out. This means a small project can go head-to-head with major global icons, proving that impact matters more than scale. This means that smaller projects can stand shoulder to shoulder with globally renowned names, highlighting the fairness of the design competition. Whether it’s a large-scale development or a micro-space, every project is given the same opportunity— influence is not determined by budget size but by the depth of creativity and the power of its impact.

The jury? This year, I had the honor of sitting alongside industry leaders:

・Michael Heenan, CEO and Design Lead at AJC Architects, known for bold, sustainable Australian architecture.
・Heather Dubbeldam, Principal of Dubbeldam Architecture + Design, a Canadian powerhouse blending sustainability and spatial storytelling.

We didn’t always agree. Some jurors focused on technical precision, others on sustainability, as a judge from Asia, I understand the challenges and opportunities in architectural design across the region. Therefore, during the evaluation process, I pay special attention to ensuring that Asia’s architectural context and cultural narratives are fairly represented from a global perspective, preventing the selection from being overly skewed toward a Western viewpoint. It was a battle of minds, but that’s what makes the WAF selection so powerful— it’s not just one person’s opinion, but a rigorous discussion that pushes architecture forward.

𝟮｜Why Small is Great

There’s something special about the Small Project of the Year category. Big buildings can impress with scale, but small projects must impress with intelligence. With limited budgets, space, or materials, these projects prove that great architecture isn’t about size—it’s about creativity and impact.

Moreover, small-scale projects create a more inclusive competitive environment, allowing architects from smaller countries and smaller architectural firms to showcase their talents on the international stage. This is especially significant in Asia, where many architects have limited access to large-scale projects or extensive client resources. Through such platforms, their creativity can still be recognized globally, enabling them to compete alongside top design talents from around the world. This is precisely the value of these awards—they provide a fair opportunity for competition, allowing more unique and influential design concepts to be discovered and appreciated, even shaping the way we envision future spaces.

This year’s shortlist was a showcase of innovation:

・Sanctuary Pet Crematorium by Formwerkz Architects (Singapore) – A deeply moving, tranquil space that transforms how we say goodbye to pets.

・National Star Observatory by Kyriakos Tsolakis Architects (Cyprus) – A functional observatory that blends seamlessly into the landscape.

・Concrete Pavilion-Pumping Station by LIN Architecture (China) – A pumping station turned architectural sculpture.

・Fushi by Tezuka Architects (Japan) – A perfect fusion of interior and exterior, balancing simplicity with elegance.

What struck me the most was how each project told a powerful story. Some challenged typologies, redefining what certain spaces could be. Others tackled sustainability, using reclaimed materials and smart passive design. Every project was precise—because in small projects, every single detail counts.

𝟯｜Do Awards Even Matter?

Here’s the big debate—is winning a design award actually important?

Some argue that good design should stand on its own, without the need for external validation. Others believe that awards give architects credibility, visibility, and opportunities, especially for emerging firms.

For me, the value of an award isn’t just in holding a trophy—it’s in the process. Submitting a project forces architects to reflect on their work, articulate their ideas, and engage in a global conversation. Presenting in front of a jury means having to defend your decisions and refine your storytelling.

Take Tezuka Architects, this year’s winner of Small Project of the Year. They’ve been in the industry for decades. They don’t need awards. Yet they still compete. They still put themselves out there, and still challenge themselves. That, to me, is what matters—never settling, never stopping.

Final Thoughts: Keep Pushing Boundaries

Being on the WAF jury this year reminded me of something bigger than architecture:

Success isn’t about reaching a finish line—it’s about always striving for more.

Whether you’re an architect, designer, or in a completely different field, the lesson is the same:

・Push yourself.
・Compete, even when you don’t have to.
・Never stop refining your craft.

Because in the end, I often say: “ Those who dare to dream the impossible are the ones who shape the future. ”

The 2024 World Architecture Festival (WAF) attracted 350 firms from 71 countries worldwide, totalling 800 project entries. A professional jury of 140 judges carefully selected 44 WAF/INSIDE category winners and the overall grand prize winners from a shortlist of 480 projects. Source:WAF