高松必去超疗愈呆呆兽公园！香川县宣传队员「呆呆兽」出没：人孔盖、巴士、伴手礼店都有他

2018 年起，宝可梦「呆呆兽」被任命为「乌龙面县宣传队」，由于香川县特产——乌龙面的发音与「呆呆兽（ヤドン）」的日文发音相近，因此得此任命。而除了发音相近之外，香川县特展如：三盆糖和稀少糖等甜食，与呆呆兽「有甜味的尾巴」拥有相同特色；除此之外，时常缺水的香川县，正需要「一打呵欠就会下雨」的呆呆兽加持，种种机缘，才让呆呆兽成为最适合宣传乌龙面县——香川县的宝可梦。

而与呆呆兽相关的众多特色景点，近来以「呆呆兽公园」最受当地居民与游客欢迎。这座以宝可梦角色「呆呆兽」为主题的特色公园，为游客提供充满创意的游玩体验。随着近期星宇航空开辟「台中——高松」直飞航线，该航班预计于 3/30 起增加班次为每周五班，飞行时间大约 2.5 小时，让台湾旅客前往这处别具特色的主题公园更加便利。

创意设计：呆呆兽主题公园的巧思体验

2023 年 4 月，香川县绫川町正式开放「ひだまり公园あやがわ（阳光公园绫川）」，也就是大家熟知的「呆呆兽公园」。这座公园最引人注目之处，莫过于一座长达 6 公尺的巨大呆呆兽滑梯，小朋友可从呆呆兽的尾巴爬上阶梯，再从它的嘴巴滑出。

除此之外，公园中还设置了六种以呆呆兽为主题的游乐设施，包括设计巧妙的摇摆设备「呆呆兽的井戸」、适合多人共同使用的「全方位旋转椅」，及配备安全吊带的儿童秋千等。

公园内处处可见呆呆兽的形象，例如：躺在桥上休息的呆呆兽、位于复合游乐设施顶部的呆呆兽，还有正在钓鱼的呆呆兽造型。而在呆呆兽滑梯的阶梯旁，还巧妙设置了猎食者「大舌贝」的模型，呈现出牠想咬住呆呆兽尾巴的情景，细节设计展现了公园规划的用心。

乌龙面县的呆呆兽元素：可爱无所不在！

除了呆呆兽公园外，香川县各处都能发现呆呆兽的踪迹。例如，高松机场内的「赞岐乌龙面」餐厅提供呆呆兽造型的豆腐乌龙面；道之驿「滝宫」则贩售呆呆兽造型的乌龙面、零食、米洒粉等多种周边商品；县内也设有「呆呆兽邮政信箱」、「呆呆兽自动贩卖机」，甚至连机场巴士也有呆呆兽彩绘版本；而县内的土特产商店贩售多种呆呆兽主题商品，如呆呆兽乌龙面、呆呆兽米洒粉、呆呆兽炸薯条和呆呆兽咖哩乌龙面等。

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更别具巧思的是，香川县的 17 个市町皆设置了宝可梦造型的人孔盖「Poké 盖」，其中，绫川町的设计正是呆呆兽与伽勒尔呆呆兽在公园休憩的场景；而根据各地特色不同，「Poké 盖」的呆呆兽形象与造型也多有不同。

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值得一提的是，自 2023 年 4 月起，呆呆兽公园内与手机游戏《Pokémon GO》合作推出限时活动，在公园内游玩时，遇到野生呆呆兽的机率会提高，使用「GO 快照」功能时，一天一次有机会让呆呆兽出现在照片中，为前往香川县的旅客增添更多互动乐趣。

日前，随着星宇航空台中——高松直飞航线的开通，台湾旅客可以更便捷地前往香川县，亲身体验这个富有创意的呆呆兽主题空间！

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资料来源：香川县官方网站、Pokemon.jp、瀬戸内 Finder

品牌重塑・风格行销・科技赋能・永续经济・体验设计 —— 建构影响力品牌

❝ 日本创意总监水野学指出，具有影响力的企业应拥有清晰的愿景，而愿景的核心在于「创造问题」。当理想与现状存在落差，解决问题的过程便推动创新与进步。 提出关键问题、找到生存以外的价值核心，将是影响力品牌的重要课题。 ❞

当消费不再因「价格」，而是「价值」买单。品牌何以透过美学与体验彰显市场区隔，构筑独特的世界观？怎么重塑定位、跨域链结，打造长久经营的品牌生态系？风格经济论坛邀请业界品牌领袖、创意领路人深度开讲，提供第一手品牌观点、经营策略与创新实务，深入探索风格经济背后的思维模式与商业机会，实现影响力长期增长。

WHY —— 品牌为何而做？
✓ 风格经济时代的品牌须知
✓ 影响力的建构与管理
✓ 价值导向的消费体验革新

HOW —— 品牌如何而做？
✓ 新一代创意人才经营
✓ 设计、永续、科技的企业导入实务
✓ 品牌价值沟通的方法、策略与应用

5.1 前享早鸟 86 折！限额报名 → https://bit.ly/3RfRsoI

3 大品牌经营脉络、7 场主题演讲，业界品牌领袖、创意领路人齐聚分享！

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…

▫ 精彩议程 /

Next-Gen Brand • 新世代品牌的成长法则

当代品牌该了解的创意产业趋势、AI 动向、影响力管理与商业成长方法，如何构筑企业的未来策略蓝图，沟通下一代？

❶ #品牌起手式

当代品牌须知：影响力是品牌价值的累积

Speaker ⟢ 沈方正 / 老爷酒店集团执行长
⊙ 重新思考品牌的本质与主张，怎么持续创造影响力成长？
⊙ 「老爷式旅行」怎么跨域链结、建构体验，构筑共好生态圈？

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❷ #AI 趋势

AI 与创意产业的共生与演化

Speaker ⟢ 杨佳翰 / 国立成功大学创意产业设计所教授暨所长
⊙ AI 之于创意产业的影响，怎么改变业界生态到工作模式？
⊙ 放眼未来的创意经济，AI 的演化与应用优化

讲者简介 ⟢ 目前担任成大创意产业设计研究所教授兼所长，同时担任成大艺术中心副主任。主要投入研究包括服务设计、使用者经验、设计思考团队动力、地方创生、创意产业分析等主题。喜欢探索 AI 浪潮下位于设计、科技、商业、艺术、人文等科目边界上的趋势主题。

Brand Evolution • 塑造风格经济的影响力品牌经营

影响力从何而来？聚焦风格经济时代的品牌管理、永续化经营、市场沟通与美学行销。怎么从问题本质出发，提出关键主张，串连影响力品牌的现在与未来？

❸ #设计驱动

设计思维成为企业共识，驱动组织再成长

Speaker ⟢ 施前江 / Logitech 罗技台港澳总经理
⊙ 怎么重整企业文化、创造永续回路，推动组织的生长与再生？
⊙ 设计思维与品牌经营的整合，如何将设计 DNA 深植团队到产品流程

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❹ #品牌参与

从共感到参与，生活圈串连催化品牌认同

Speaker ⟢ 何承育 / 勤美璞真文化艺术基金会执行长
⊙ 商场、旅宿、美术馆的生活圈整合，以品牌驱动城市美学进化
⊙ 品牌的重新定位，怎么推动社区活化到民众生活参与？

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🔥 5.1 前报名享早鸟优惠 ▸▸ https://bit.ly/3RfRsoI

Design Driven • 引领风潮的新商业实践

当设计思考导入品牌策略实践，如何影响商业决策到创意落地？服务体验、设计共创、永续循环的商业方法与应用，怎么引领企业实现影响力的成长？

❺ #体验设计

设计体验、设计感受，造一个品牌世界观

Speaker ⟢ 陈心龙 / 惊喜制造共同创办人
⊙ 品牌沟通的需求梳理，设计体验细节与感官情绪营造
⊙ 怎么在体验中置入关键讯息，让品牌内化至顾客的心？

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❻ #永续经济

设计转化资源新生，启动消费新循环

Speaker ⟢ 韩世国／点睛设计创办人暨设计总监
⊙ 设计思考的注入，如何彰显资源真正的价值，创造永续商机？
⊙ 循环概念的建立，从企划、产品到通路的流程再设计

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❼ #品牌重塑

故事即本质，再造品牌新风貌

Speaker ⟢ James Soames / Subkarma 萨巴卡玛共同创办人暨品牌策略总监
⊙ 走过多年的资深企业，如何挖掘核心本质与价值主张？
⊙ 品牌再造的原则、方法与策略，重新想像品牌的未来

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▫ 报名资讯 ⧸
时间：2025.05.14（三）10:00-16:40（09:30 开放报到）
地点：张荣发国际会议中心（台北市中正区中山南路 11 号）
🔥 名额有限！立即报名 ▸▸ https://bit.ly/3RfRsoI

▫ 票价资讯 ⧸
． 早鸟优惠 $3,600/人 (5.1 前报名)
．三人以上团体票 $3,200⧸人
．十人以上企业团报 $3,000⧸人
．一般票 $4,200⧸人

▫ 适合参与对象 ⧸
❶ 品牌经理人 – 欲追求品牌策略转型与形象重塑
❷ 企业里的设计创意工作者 – 欲深化设计导入品牌的商业思维
❸ 整合公关行销企划 – 欲透过企划力深化品牌行销沟通
❹ 跨领域专案工作者 – 欲整合与串连跨领域、跨专业资源

给品牌的学习整合方案！2025 风格经济学程：年度课表公开！盲鸟选修 ╳ 套票优惠 79 折起
✦ 了解更多课程 ▸▸ https://bit.ly/4atcJ7h

▫ 报名须知 ⧸
※ 论坛附赠午餐及茶饮。
※ 本公司采用电子发票，发票将统一于付款完成后的两周内由「绿界科技 ECPay」寄送电子发票开立通知至您报名时填写的发票收件人email。若有公司报帐特殊需求（如更改统编、同笔订单开立多张发票…等），敬请于报名前来信或来电告知，完成报名后恕无法受理，谢谢。
※ 如需申请退款请于论坛开始日前 8 个工作天告知，我们将收取课程的 10% 费用以及银行转帐之手续费，逾期恕不受理。论坛亦提供名额保留，请于课前来电或来信告知，可为您保留名额一年，一年内若对其他课程有兴趣可转移至该堂课。
※ 主办单位保留活动大纲异动之权利，更新资讯以活动网页内容为主。

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