高松必去超療癒呆呆獸公園！香川縣宣傳隊員「呆呆獸」出沒：人孔蓋、巴士、伴手禮店都有他

2018 年起，寶可夢「呆呆獸」被任命為「烏龍麵縣宣傳隊」，由於香川縣特產——烏龍麵的發音與「呆呆獸（ヤドン）」的日文發音相近，因此得此任命。而除了發音相近之外，香川縣特展如：三盆糖和稀少糖等甜食，與呆呆獸「有甜味的尾巴」擁有相同特色；除此之外，時常缺水的香川縣，正需要「一打呵欠就會下雨」的呆呆獸加持，種種機緣，才讓呆呆獸成為最適合宣傳烏龍麵縣——香川縣的寶可夢。

而與呆呆獸相關的眾多特色景點，近來以「呆呆獸公園」最受當地居民與遊客歡迎。這座以寶可夢角色「呆呆獸」為主題的特色公園，為遊客提供充滿創意的遊玩體驗。隨着近期星宇航空開闢「台中——高松」直飛航線，該航班預計於 3/30 起增加班次為每週五班，飛行時間大約 2.5 小時，讓台灣旅客前往這處別具特色的主題公園更加便利。

創意設計：呆呆獸主題公園的巧思體驗

2023 年 4 月，香川縣綾川町正式開放「ひだまり公園あやがわ（陽光公園綾川）」，也就是大家熟知的「呆呆獸公園」。這座公園最引人注目之處，莫過於一座長達 6 公尺的巨大獃呆獸滑梯，小朋友可從呆呆獸的尾巴爬上階梯，再從它的嘴巴滑出。

除此之外，公園中還設置了六種以呆呆獸為主題的遊樂設施，包括設計巧妙的搖擺設備「呆呆獸的井戸」、適合多人共同使用的「全方位旋轉椅」，及配備安全吊帶的兒童鞦韆等。

公園內處處可見呆呆獸的形象，例如：躺在橋上休息的呆呆獸、位於複合遊樂設施頂部的呆呆獸，還有正在釣魚的呆呆獸造型。而在呆呆獸滑梯的階梯旁，還巧妙設置了獵食者「大舌貝」的模型，呈現出牠想咬住呆呆獸尾巴的情景，細節設計展現了公園規劃的用心。

烏龍麵縣的呆呆獸元素：可愛無所不在！

除了呆呆獸公園外，香川縣各處都能發現呆呆獸的蹤跡。例如，高松機場內的「讚岐烏龍麵」餐廳提供呆呆獸造型的豆腐烏龍麵；道之驛「滝宮」則販售呆呆獸造型的烏龍麵、零食、米灑粉等多種周邊商品；縣內也設有「呆呆獸郵政信箱」、「呆呆獸自動販賣機」，甚至連機場巴士也有呆呆獸彩繪版本；而縣內的土特產商店販售多種呆呆獸主題商品，如呆呆獸烏龍麵、呆呆獸米灑粉、呆呆獸炸薯條和呆呆獸咖哩烏龍麵等。

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更別具巧思的是，香川縣的 17 個市町皆設置了寶可夢造型的人孔蓋「Poké 蓋」，其中，綾川町的設計正是呆呆獸與伽勒爾呆呆獸在公園休憩的場景；而根據各地特色不同，「Poké 蓋」的呆呆獸形象與造型也多有不同。

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值得一提的是，自 2023 年 4 月起，呆呆獸公園內與手機遊戲《Pokémon GO》合作推出限時活動，在公園內遊玩時，遇到野生呆呆獸的機率會提高，使用「GO 快照」功能時，一天一次有機會讓呆呆獸出現在照片中，為前往香川縣的旅客增添更多互動樂趣。

日前，隨着星宇航空台中——高松直飛航線的開通，台灣旅客可以更便捷地前往香川縣，親身體驗這個富有創意的呆呆獸主題空間！

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資料來源：香川縣官方網站、Pokemon.jp、瀬戸內 Finder

品牌重塑・風格行銷・科技賦能・永續經濟・體驗設計 —— 建構影響力品牌

❝ 日本創意總監水野學指出，具有影響力的企業應擁有清晰的願景，而願景的核心在於「創造問題」。當理想與現狀存在落差，解決問題的過程便推動創新與進步。 提出關鍵問題、找到生存以外的價值核心，將是影響力品牌的重要課題。 ❞

當消費不再因「價格」，而是「價值」買單。品牌何以透過美學與體驗彰顯市場區隔，構築獨特的世界觀？怎麼重塑定位、跨域鏈結，打造長久經營的品牌生態系？風格經濟論壇邀請業界品牌領袖、創意領路人深度開講，提供第一手品牌觀點、經營策略與創新實務，深入探索風格經濟背後的思維模式與商業機會，實現影響力長期增長。

WHY —— 品牌為何而做？
✓ 風格經濟時代的品牌須知
✓ 影響力的建構與管理
✓ 價值導向的消費體驗革新

HOW —— 品牌如何而做？
✓ 新一代創意人才經營
✓ 設計、永續、科技的企業導入實務
✓ 品牌價值溝通的方法、策略與應用

5.1 前享早鳥 86 折！限額報名 → https://bit.ly/3RfRsoI

3 大品牌經營脈絡、7 場主題演講，業界品牌領袖、創意領路人齊聚分享！

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…

▫ 精彩議程 /

Next-Gen Brand • 新世代品牌的成長法則

當代品牌該了解的創意產業趨勢、AI 動向、影響力管理與商業成長方法，如何構築企業的未來策略藍圖，溝通下一代？

❶ #品牌起手式

當代品牌須知：影響力是品牌價值的累積

Speaker ⟢ 沈方正 / 老爺酒店集團執行長
⊙ 重新思考品牌的本質與主張，怎麼持續創造影響力成長？
⊙ 「老爺式旅行」怎麼跨域鏈結、建構體驗，構築共好生態圈？

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❷ #AI 趨勢

AI 與創意產業的共生與演化

Speaker ⟢ 楊佳翰 / 國立成功大學創意產業設計所教授暨所長
⊙ AI 之於創意產業的影響，怎麼改變業界生態到工作模式？
⊙ 放眼未來的創意經濟，AI 的演化與應用優化

講者簡介 ⟢ 目前擔任成大創意產業設計研究所教授兼所長，同時擔任成大藝術中心副主任。主要投入研究包括服務設計、使用者經驗、設計思考團隊動力、地方創生、創意產業分析等主題。喜歡探索 AI 浪潮下位於設計、科技、商業、藝術、人文等科目邊界上的趨勢主題。

Brand Evolution • 塑造風格經濟的影響力品牌經營

影響力從何而來？聚焦風格經濟時代的品牌管理、永續化經營、市場溝通與美學行銷。怎麼從問題本質出發，提出關鍵主張，串連影響力品牌的現在與未來？

❸ #設計驅動

設計思維成為企業共識，驅動組織再成長

Speaker ⟢ 施前江 / Logitech 羅技台港澳總經理
⊙ 怎麼重整企業文化、創造永續迴路，推動組織的生長與再生？
⊙ 設計思維與品牌經營的整合，如何將設計 DNA 深植團隊到產品流程

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❹ #品牌參與

從共感到參與，生活圈串連催化品牌認同

Speaker ⟢ 何承育 / 勤美璞真文化藝術基金會執行長
⊙ 商場、旅宿、美術館的生活圈整合，以品牌驅動城市美學進化
⊙ 品牌的重新定位，怎麼推動社區活化到民眾生活參與？

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🔥 5.1 前報名享早鳥優惠 ▸▸ https://bit.ly/3RfRsoI

Design Driven • 引領風潮的新商業實踐

當設計思考導入品牌策略實踐，如何影響商業決策到創意落地？服務體驗、設計共創、永續循環的商業方法與應用，怎麼引領企業實現影響力的成長？

❺ #體驗設計

設計體驗、設計感受，造一個品牌世界觀

Speaker ⟢ 陳心龍 / 驚喜製造共同創辦人
⊙ 品牌溝通的需求梳理，設計體驗細節與感官情緒營造
⊙ 怎麼在體驗中置入關鍵訊息，讓品牌內化至顧客的心？

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❻ #永續經濟

設計轉化資源新生，啟動消費新循環

Speaker ⟢ 韓世國／點睛設計創辦人暨設計總監
⊙ 設計思考的注入，如何彰顯資源真正的價值，創造永續商機？
⊙ 循環概念的建立，從企劃、產品到通路的流程再設計

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❼ #品牌重塑

故事即本質，再造品牌新風貌

Speaker ⟢ James Soames / Subkarma 薩巴卡瑪共同創辦人暨品牌策略總監
⊙ 走過多年的資深企業，如何挖掘核心本質與價值主張？
⊙ 品牌再造的原則、方法與策略，重新想像品牌的未來

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▫ 報名資訊 ⧸
時間：2025.05.14（三）10:00-16:40（09:30 開放報到）
地點：張榮發國際會議中心（台北市中正區中山南路 11 號）
🔥 名額有限！立即報名 ▸▸ https://bit.ly/3RfRsoI

▫ 票價資訊 ⧸
． 早鳥優惠 $3,600/人 (5.1 前報名)
．三人以上團體票 $3,200⧸人
．十人以上企業團報 $3,000⧸人
．一般票 $4,200⧸人

▫ 適合參與對象 ⧸
❶ 品牌經理人 – 欲追求品牌策略轉型與形象重塑
❷ 企業裡的設計創意工作者 – 欲深化設計導入品牌的商業思維
❸ 整合公關行銷企劃 – 欲透過企劃力深化品牌行銷溝通
❹ 跨領域專案工作者 – 欲整合與串連跨領域、跨專業資源

給品牌的學習整合方案！2025 風格經濟學程：年度課表公開！盲鳥選修 ╳ 套票優惠 79 折起
✦ 了解更多課程 ▸▸ https://bit.ly/4atcJ7h

▫ 報名須知 ⧸
※ 論壇附贈午餐及茶飲。
※ 本公司採用電子發票，發票將統一於付款完成後的兩週內由「綠界科技 ECPay」寄送電子發票開立通知至您報名時填寫的發票收件人email。若有公司報帳特殊需求（如更改統編、同筆訂單開立多張發票…等），敬請於報名前來信或來電告知，完成報名後恕無法受理，謝謝。
※ 如需申請退款請於論壇開始日前 8 個工作天告知，我們將收取課程的 10% 費用以及銀行轉帳之手續費，逾期恕不受理。論壇亦提供名額保留，請於課前來電或來信告知，可為您保留名額一年，一年內若對其他課程有興趣可轉移至該堂課。
※ 主辦單位保留活動大綱異動之權利，更新資訊以活動網頁內容為主。

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